Magazine article Workforce

Web Job Ads Are for Everyone

Magazine article Workforce

Web Job Ads Are for Everyone

Article excerpt

The Buzz

Digital Recruiting

That's your image of the online job seeker? Is it a college grad? Is it someone in IT or a "knowledge worker"?

Actually, 47 percent of visitors to companies' career Web sites do not have four-year college degrees, according to "Perception vs. Reality: Jobseeker Behavior Online," a report by iLogos Research, a division of Recruitsoft. The study surveyed 1,543 individuals via the career Web sites of four Fortune 500 companies.

Twenty-three percent of the job seekers had only high-school educations; 22 percent had completed two-year college degrees. Two percent reported that they had "some high school" education. On the other end of the education spectrum, 39 percent of visitors to the sites had four-year college degrees. Thirteen percent had master's degrees. Only 2 percent had doctorates.

The research shows that a broad range of visitors comes to corporate career Web sites, and so companies should not limit their postings to just "information age" jobs, according to iLogos. …

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