Magazine article Work & Family Life

Student Resume Is 'Personal Marketing Tool'

Magazine article Work & Family Life

Student Resume Is 'Personal Marketing Tool'

Article excerpt

Q My daughter, who graduates from college in May, sent me the resume the career-services office helped her prepare. It seems weak to me. It doesn't play up her strengths or bring her individuality to life. We're looking for very specific suggestions.

-S.B.W., Augusta, GA

A You're right to say that your daughter needs to "bring herself to life" in her resume. That's exactly what companies are looking for as they recruit fresh college grads. Managing Your Career columnist Joann S. Lublin of the Wall Street Journal gives this advice to students preparing their resumes:

Be clear about your objective. Instead of saying "to work in a field in which I am earning a degree," just say "I want to work at (name of company)." Don't say "entry-level position." It sounds like you'll need training in all areas of work.

List tangible accomplishments in your generic job descriptions. If you were a hotel receptionist, add something like "five-star resort hotel with demanding clientele," for example.

Don't sell yourself short. Extracurricular activities may qualify as work history: stage manager for theater productions, editor of the school paper or president of the Student Council, for example. …

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