Magazine article ASEE Prism

Giving Them the Business

Magazine article ASEE Prism

Giving Them the Business

Article excerpt

THE UNIVERSITY of Southern California's (USC) Viterbi School of Engineering is creating a center to not only help academics across the campus commercialize their research but to teach engineering students the basics of the commercial fruits of their labors. Footing the bill for the $22 million institution is hugely successful venture capitalist Mark Stevens, who earned a B.S. in electrical engineering and a B.A. in business at USC, as well as a master's in computer engineering. He's now a partner at Sequoia Capital, which helped finance the startups of such tech stars as Google, Yahoo!, and Cisco: companies that all had their genesis in campus labs. Locating the Mark and Mary Stevens Institute for Technology Commercialization (SITeC) within the school of engineering makes the USC technology transfer program unique. Too many engineers "know how to build a widget, but they have no idea how to build a company," Stevens says. …

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