Magazine article Journal of Property Management

Want to Attract Top Talent? Start with Workers' Wish Lists

Magazine article Journal of Property Management

Want to Attract Top Talent? Start with Workers' Wish Lists

Article excerpt

In chaIlenging economic times, it becomes even more important to hire and retain the best candidate for the position. To succeed today, as in a good marriage, employees and employer have to be partners willing to share, to be open and honest and to have respect for each other.

Job seekers in today's market have become more sensitive to what's important in life, not just what is important in a job. It's not so much an attitude of "What can you give me?" but of "I want to work for a company that respects me as much as I will respect it." Bruce Tulgan, author of Winning the Talent Wars, maintains that it comes down to these five factors: when they work, where they work, what they do, who they work with and what they can learn on the job.

In a recent survey of real estate professionals currently seeking employment, the participants ranged from district/multi-site level to top-level executive/owner. They were asked to list the top five things most important to them in a new position.

While salary and/or flexible benefits were by far the most common answers, when looked at separately, benefits were listed by almost 100%, while salary was listed by only 70%. For example, 44% of the survey ranked having the company respect a balance between career and personal life, including flexible schedules, as important. It is interesting to note that salary was rated first by only 22% of the survey respodents.

What does this tell us? Of course, nobody wants to work for free, but as an employer, you can be more creative in putting total compensation packages together. Why not offer a menu of benefits for the individual employee to choose from? If a new hire joins your team and has exceptional insurance through their spouse, why not let them choose something else that is more important to them, such as an extra week of vacation?

The second important item on the survey respondents' wish list involved corporate culture. Forty-eight percent listed being trusted to get the job done without having someone look over their shoulder as significant. While it was stated in different ways, "trust/confidence in ability to do their job", "not being micro-managed", and "autonomy", it is clear that it is important. If possible, have the employees do an anonymous review of their direct supervisor. You may find problems where you didn't know they existed. Identifying them can help you solve them.

In addition, 37% of the real estate professionals surveyed listed "being a part of the vision, big picture, or having teamwork between all levels" as important. …

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