Magazine article Working Mother

A Smarter Image

Magazine article Working Mother

A Smarter Image

Article excerpt

This Month's Expert: Maggie McQuown Consultant on personal image and branding for Fortune 500 executives; founder of VisibleEDGE Resources in Addison, TX, www.visibleedge.com

Q I like to with style, but how can I tell if my hoop earings and bright clothes are appropriate at my new corporate job?

A: "Start by analyzing what people are wearing-at the water-cooler, at meetings, at parties, Workplaces have something called an "echo syndrome," meaning employees ultimately tend to dress alike. You'll want to follow along, not because you're a cog in the wheel but because your clothes will communicate that sense of camaraderie.

Remember that every outfit sends a subconscious message. When it comes to a job in the corporate field, power and authority are best conveyed by deep, calm neutrals: navy, chocolate brown, teal blue, forest green, rust and maroon. Best to save your love of color for the mango pinstripes on a brown suit or a magenta shell under a navy jacket. Alternatively, pastels, khaki and beige project openness and friendliness-good choices for human resources personnel or teachers. …

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