Magazine article Online
Protecting Your Company's Intellectual Property: A Practical Guide to Trademarks, Copyrights, Patents & Trade Secrets
Protecting Your Company's Intellectual Property: A Practical Guide to Trademarks, Copyrights, Patents & Trade Secrets by Deborah E. Bouchoux
Pages: 262pp.; hardcover
Available from: AMACOM, American Management Association, 1601 Broadway, New York, NY 10019; 212/903-8316;
If you want a good overview of intellectual property and its impact on your business or organization, this clearly written book is the one to grab. It is obviously written for managers, and gives nice descriptions and examples of the different types of intellectual property and why a business should care about such things. The author, an attorney who teaches at Georgetown University, also goes to great lengths to explain how to get protection for each type of IP, and how to identify what you have.
The book starts with a chapter on recognizing your intellectual property and then heads right into trademarks. Each topic listed in the title is covered with multiple chapters, explaining the basics, and then how to register and protect your IP. …