Magazine article Journal of Property Management

Standards Database Fosters Team Success

Magazine article Journal of Property Management

Standards Database Fosters Team Success

Article excerpt

Has a client ever had a Jekyll and Hyde experience when dealing with your organization? Has one of your staff ever struggled to solve a problem while the guy in the next cube had the answer? For a real estate organization to succeed in a competitive market, the team must be efficient and consistently effective. With a client relationship-driven business model, team cohesion and excellent performance are key in delivering on your mission statement.

There is one vehicle that has the flexibility and utility to respond to those organizational and performance demands. This vehicle can foster the cultural values of an organization. It involves everyone in the mission of the group and in interaction with the team. It promotes dialogue and teaching to improve the efficiency of the organization. It provides an objective yardstick to measure performance. It allows consistent dissemination of best practices and information on new issues. For marketing services to clients, it is a manifestation of quality assurance, of the expertise and pro-activity of the team, and of the consistency of the service at all levels. What is this paragon of organizational virtue? It is an electronic database for Standards and Systems.

A body of information, comprising competencies, performance norms, standard processes, and best practices, provides broad support for the goals of the organization. Written in the context of the organization's mission statement, the information supports the corporate culture by reinforcing the values vital to the organization's success. When the technical and non-technical competencies represent the consensus opinion of senior management as to what is required to succeed in a given position, they are in themselves an expression of the culture of the organization. Given the need to think strategically while keeping a focus on the execution of fundamentals, the teams opportunities to participate in interactions that promote the corporate culture can be few and far between. With management staff on the road or officed at various locations, the opportunities are limited to pre-programmed events. The regional supervisor's site visit can become the most visible representation of the culture to team members. The database supplies the specific expectations of the company for the employee. Emphasis of "citizenship" and "client relationship" standards express the company's focus on the way in which business is done. The standards can make plain how to maintain the long-term relationship with the client.

A Tech Tool for Teamwork

A Standards and Systems database has advantages for both managers and reports. Assimilation of new staff members and continued participation of existing staff members is essential to the cohesion of your team. During periods of intense change, people's need for connection and stability is all the greater. The database allows all members of the team to come together to develop and promulgate the team's standards. By encouraging input from the people practicing management everyday, team interaction grows and the group makes the database realistic and useful. A two-step flow of communication evolves wherein the cultural values of the group influence individuals and the good ideas and experience of the individuals influence the group culture.

By centralizing all the sanctioned information in one easily accessible place, all staff members can obtain the best materials without wasted time and variations in quality. …

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