Magazine article Workforce Management

Family-Friendly in India

Magazine article Workforce Management

Family-Friendly in India

Article excerpt

TO HELP RETAIN NEW EMPLOYEES in India, software firm Sierra Atlantic uses a variation on the American "take your children to work" tradition.

The company invites parents of new hires to visit and learn about the company. There's an introduction from company executives, lunch is provided, and guests-primarily fathers thus far-have a chance to ask questions about the firm and the workplace. Typical questions include: What are the career prospects for their children? What are the company's plans for growth? And how does Sierra Atlantic support their children's pursuit of higher education?

The company is based in Fremont, California, and has about 800 employees at offices in the southern Indian city of Hyderabad. The quarterly "take your parents to work" events are an attempt to recognize the importance of family and parental guidance in Indian culture-and to make Sierra Atlantic stand out in the competition for technical talent there, says Hope Nguyen, company marketing manager.

"In India, parents have a major say in the career moves of their children," Nguyen says. "If Sierra Atlantic is able to convince parents about our values, work culture and growth prospects for employees, (it can) increase company loyalty among their children. …

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