Magazine article Teach

Cool Careers: Communications and Media

Magazine article Teach

Cool Careers: Communications and Media

Article excerpt

Do your students wonder how their favourite VJ got his big break? Maybe students ask you who is responsible for selling magazine advertising space, or are curious about how to become a television producer. If you'd like to help your students learn the ins and outs of some exciting careers in media and communications, then read on. Below you'll find a list of post-secondary schools that offer courses in media and communications, cool jobs in the industry, tips from media professionals and useful resources that will assist you in answering all your students' questions and more.


Schooling is the first step towards getting a job in a media-related field. Most media and communications jobs are hands-on and require technical knowledge.

Cara Hindley, a broadcasting and television student at Toronto's Seneca College, is learning everything from using equipment to script writing to special effects. But students be warned: "This course has a high workload. I am in school a minimum of 40 hours per week, and the projects are extremely intense," she says.

Besides Seneca, Canada is home to a number of post-secondary schools that offer media and communications programs. We've listed five, but ask students to do some research and they'll find many more.

1. Toronto's Ryerson University offers degrees in Graphic Communications Management, Image Arts, Journalism (Broadcasting, Newspaper, Magazine, Online), and Radio and Television.

2. Humber College, Toronto, offers certificate and diploma programs in Advertising - Media Sales, Broadcasting - Radio, Creative Photography, Film and Television Production, Graphic Design, Journalism, Multimedia 3D Computer Animation, Multimedia Communications Specialist and Public Relations.

3. The Emily Carr Institute of Art + Design, Vancouver, offers programs in Photography, Animation and Integrated Media.

4. Concordia University, Montreal, offers degree programs in Print Media, Film Animation, Film Studies and Film Production.

5. Halifax's Nova Scotia College of Art and Design offers courses in photography, film, sound, video, and interactive and Web media. Undergraduate programs include a Bachelor of Fine Arts with a major in film or media arts, and more.

Cool Jobs

Five top media professionals explain what they do and how they got their start in media and communications.

Chuck McCoy, executive vice president, programming & marketing, Rogers Broadcasting

Years in radio: 40

Schooling: "I got to know people and finagled my way into a station and got a job. There were no school programs in those days, at least not like there are today."

How'd you get your start? "I started at an FM station in Winnipeg, spinning records. In those days no one really had FM - AM was the thing. Then I got a chance to work at an AM station - I never wanted to do anything else."

What do you do? "I look after stations from Victoria to Halifax. My main focus is on programming and marketing." McCoy is the National Program Director for all 46 Rogers radio stations.

Hardest thing about your job: "It's difficult to stay on top of what's coming out. There's always something new and there are new things affecting listeners. It can be Internet streaming, iTunes or iPods, podcasting or satellite radio - it's being ahead of these things and staying on top of what's coming out."

Most fun part of your job: "Planning and designing new radio stations or designing changes for existing radio stations. The execution of how all that works, that's the most fun. Well, the most fun is still being on the air!"

Mary Ito, host, TVO's More to Life

Years in television: 12

Schooling: "I went to the University of Toronto to study English. I was planning on becoming a teacher or librarian, but I got involved with the campus radio station and newspaper. After I graduated, I decided to go to Ryerson to take their Radio and Television Arts course. …

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