Magazine article Vocational Education Journal

Unique Partnership

Magazine article Vocational Education Journal

Unique Partnership

Article excerpt

Before school-based enterprises (SBEs) became a popular term, an applied entrepreneurship project involving education and business participants was already operating in northern Wisconsin. Each year for the past 12 years, marketing education students from Menomonie High School and the University of Wisconsin-Stout run a business in the community.

During the fall semester of each school year, university students spend about two days per week teaching in small groups at the high school. The 80 to 100 high school students are divided into four teams based on individual experience and interest: operations, promotion, sales and human resources. Each team is headed by a leader from the high school and the university, both of whom report to a general store manager. Two instructors representing each of the schools deliver team-taught lessons to the entire group on locating a business, developing a mission and vision and team work. During the rest of the semester, the instructors teach and spend their time on coordinating activities between the schools and the business community. …

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