Magazine article Information Today

Zinio Systems to Offer Digital Magazine-Publishing Service

Magazine article Information Today

Zinio Systems to Offer Digital Magazine-Publishing Service

Article excerpt

Zinio Systems, Inc. has announced the launch of a new digital magazine-publishing service. Working closely with leading magazine publishers for more than a year, Zinio has developed a complete solution for transforming print editions of magazines into an interactive digital form that can be delivered via the Internet and accessed on both laptop and desktop computers.

The Zinio solution consists of production services that convert print magazines into digital form, offer a dedicated reading software application, and feature a comprehensive delivery system. According to the announcement, these services provide portability, easy navigation, and interactivity in a digital version that's identical to print.

In addition, the Zinio service, which will be formally launched early in the first quarter of next year, will make it easier for publishers to attract and retain readers, provide new opportunities for generating revenue through single-copy sales and enhanced advertising, and ultimately reduce manufacturing and distribution costs, according to the announcement. The company expects to have titles from the world's largest consumer and trade publishers available at the commercial launch.

"As one of the most compelling and trusted forms of content, magazines reach more people than any other form of media," said Kevin McCurdy, Zinio Systems' founder and CEO. "But the traditional methods of magazine marketing and distribution have become increasingly expensive, making it more and more difficult for magazine publishers to operate profitably. With Zinio's digital-magazine services, publishers will be able to take advantage of the efficiencies of electronic-based marketing and distribution while providing their readers with a familiar and trusted reading experience. This is a market poised for tremendous growth. Simply put, it's the future of magazine publishing."

Zinio has worked with IDEO, a product and user-interaction design provider, to create an experience that is claimed to be unmatched in simplicity and usability. Zinio is highly intuitive in mirroring the way readers experience print magazines, while providing tools and capabilities that are only possible with digital magazines, according to the company. …

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