Magazine article Drug Topics

Red, White, and Blue.And Green?

Magazine article Drug Topics

Red, White, and Blue.And Green?

Article excerpt


It's beginning to look a lot like a decent holiday season. Despite the steep decline in shopping activity in the days immediately following the Sept. 11 tragedy, two new surveys show that pharmacy owners have good reason to be optimistic.

One survey, conducted by the International Mass Retail Association in late October, showed that shoppers plan to spend 4.4% more on their holiday gifts this year than last. Consumers plan to spend an average of $863 per household, up from $828 in 2000.

According to the National Retail Federation's (NRF) 2001 Consumer Holiday Outlook survey, consumers plan to spend an average of $940 per household this holiday season on gifts for family and friends, decorations, greeting cards, and food or candy. Noting that this is the first time NRF has conducted a holiday survey a spokesman said, "We expect sales to be up 2.5%-3% from last year."

Given America's need to show its patriotism, gifts of red, white, and blue will likely find their way under Christmas trees this holiday season. As Mark Griffin, president/CEO of Lewis Drugs, Sioux Falls, S.D., explained to Drug Topics, "What's different about this Christmas? It's going to be a show-your-flag Christmas. The public needs to show its patriotism, and it's a need that we fulfill because we sell and promote patriotic items, whether they are flags or pins."

Lewis Drugs has a soft goods business that features designer labels such as Polo Ralph Lauren. The chain expects clothing, such as T-shirts emblazoned with flags, to be bestsellers. "In terms of the rest of the products, it's going to be a conservative, practical, nesting Christmas," said Griffin. "People are going to feel more comfortable spending money enhancing their homes and their home life; unfortunately it will be at the expense of travel." He hopes boxed cards and new tube lighting will sell well. "Do people feel like decorating We hope they do," he said.

Griffin sized up the coming holiday season this way, "I'm cautiously optimistic. You plan for maybe not the best and hope for the best. We are ready with a quick response for any opportunities that pop up."

Gerald Heller, president/CEO at May's Drug Stores, Tulsa, Okla., echoed Griffin's feelings that Christmas 2001 will be patriotic. "Flag items are selling like crazy We just received our flag pins a week ago, and we're selling hundreds of them every day We've had T-shirts with flags on them. We had red, white, and blue flowers that have come in that have sold. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed


An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.