Magazine article Drug Topics

Move over, Limbaugh, Here Comes the Pharmacist Minute

Magazine article Drug Topics

Move over, Limbaugh, Here Comes the Pharmacist Minute

Article excerpt

Targeting the Rush Limbaugh talkradio crowd, a series of syndicated miniprograms for consumers with a pharmacist care focus hit the airwaves last month, courtesy of the American Pharmaceutical Association.

The APhA's Pharmacist Minute syndicated program premiered on 1,107 radio stations in mid-April, rivaling the 1,200 stations that carry Paul Harvey. Airing each weekday in the prime-time, drive-time periods with an emphasis on talk shows, the two-minute programs inform listeners of some aspect of health care with a tie-in to their local R.Ph. The voice of the series is James Rybacki, Pharm.D., who has 23 years of experience as a hospital R.Ph. and was formerly the host of a pharmacy-oriented radio call-in program.

The Pharmacist Minute is APhA's most ambitious consumer education effort to date. The idea is to provide consumers with practical information and to highlight the changing role of pharmacists. Each program reinforces the message that the pharmacist is the most accessible health-care professional who's ready to help patients make the most of their medicines. …

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