Magazine article Drug Topics

Nicorette, American Lung Association: Perfect Together

Magazine article Drug Topics

Nicorette, American Lung Association: Perfect Together

Article excerpt

The eagerly anticipated launch of Nicorette (nicotine polacrilex) took place amid much fanfare on April 19, 1996, when SmithKline Beecham unveiled its over-the-counter smoking-cessation product in New York City. Revealing its advertising and marketing plans, SmithKline Beecham also announced its allegiance with the American Lung Association.

The two organizations believe their partnership can help them effectively achieve their common goals. During the 10 days following the product launch, the American Lung Association fielded calls from smokers interested in quitting their deadly habit. Sponsored by SmithKline Beecham, the ALA Counselors on Call program was designed to provide callers with free information and advice about stopping smoking. Furthermore, SmithKline Beecham and the ALA are bringing smokingcessation and awareness programs to local retailers and community centers, with in-store counseling, radio promotions, and counseling hotlines.

The American Lung Association, which has been supportive of nicotine replacement therapy since its inception as a prescription-only drug, seems to be excited about its OTC status and its association with SmithKline Beecham. "Increased access to nicotine replacement therapy could have a significant impact on the public health of America, making it easier for millions of smokers to quit when they are ready. The American Lung Association's partnership with SmithKline Beecham is designed to maximize the public health impact of over-thecounter nicotine replacement therapy by increasing opportunities for education and counseling," said Jacqueline McLeod, M. …

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