Magazine article The CPA Journal

New Coalition Promotes Ethnic Philanthropy in New York

Magazine article The CPA Journal

New Coalition Promotes Ethnic Philanthropy in New York

Article excerpt

With recent grants from the AXA Foundation and the WK. Kellogg Foundation, the Coalition for New Philanthropy has raised more than $1 million to finance its threeyear initiative to encourage and promote long-term, strategic philanthropy among African Americans, Latinos, and Asian Americans in the New York City metropolitan area.

The coalition consists of five collaborating organizations: the Asian American Federation of New York, the Hispanic Federation, the Twenty-first Century Foundation, the State University of New York's Center for the Study of Philanthropy, and the New York Regional Association of Grantmakers (NYRAG). The partners represent three major ethnic funds working on behalf of more than 100 community-- based not-for-profit organizations in the New York City metropolitan area, as well as a leading philanthropy research center and the main philanthropy association of the region.

2000 U.S. Census data show that New York City's population is now significantly more diverse than it was in 1990, with people of color now making up more than 50% of the population. Consequently, the coalition sees its work in promoting philanthropy among diverse donors as more important than ever for bringing new money to not-for-profit organizations in its targeted communities.

"New York's minority communities already have strong traditions of charitable giving," said Erica Hunt, chair of the coalition's executive committee and executive director of the Twenty-- first Century Foundation. …

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