Magazine article Workforce Management

Jobcentral Gets 'Simply' Bigger in Listings Pact

Magazine article Workforce Management

Jobcentral Gets 'Simply' Bigger in Listings Pact

Article excerpt

ONLINE RECRUITING

Online job board JobCentral is trying to become more central to both employers and job seekers. But it's not clear whether moves announced in mid-January-which include increasing the number of job postings accessible through the site from 340,000 to nearly 4.5 million-will be a big help to corporate recruiters or threaten the biggest job boards.

It's more important for employers to get their job listings in front of the right niche audience and get help with services such as candidate screening than it is to gather a mountain of résumés, says Kevin Wheeler, president of consulting firm Global Learning Resources, which focuses on recruiting and employee development. "It's not a volume game anymore," he says. "Success is going to come from targeted marketing."

The site, officially called JobCentral National Employment Network, is a service of the DirectEmployers Association, a nonprofit group made up of major U.S. companies. The association's executive director, Bill Warren, was the first president of Monster.com.

The association said this month that it teamed up with job search engine Simply Hired to let users of JobCentral access more than 4 million job listings indexed by SimplyHired.com. Clicking on the "Search the Web" tab on the search results page at JobCentral provides additional listings from the SimplyHired.com database.

The association also introduced the National Labor Exchange, a résumé database at JobCentral that is free to DirectEmployers members. …

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