Magazine article Variety

Film Madrid Energizes Shooting Support

Magazine article Variety

Film Madrid Energizes Shooting Support

Article excerpt

As the impact of big international shoots grows in Spain, local authorities are realizing the value of boosting film commission activities in their territories.

Madrid's regional government launched Film Madrid in early 2016 to promote and advise film and TV shootings, taking over the role the Madrid Film Commission played from 2004-14.

The new office aims to play an active role in a region that hosts more than 1,500 film and TV companies, a centerpiece of Spain's film-TV industry.

Initial Film Madrid efforts were twofold: Alerting the Madridbased film and TV sector of its launch and raising awareness among political authorities of the socio-economic potential of the film industry.

One key measure, framed in a 2014 law, allows film and TV producers the free use of spaces the regional government owns or controls.

Another priority is internationalization. "We aim to be, from a public perspective, the catalyst for international film and TV production demands in the region," says Samuel Castro, Film Madrid coordinator.

The agency debuted abroad promoting Madrid locations at last February's Berlinale European Film Market; it has applied to join AFCI and EUFCN orgs.

Film Madrid, a 100% publicly financed initiative, depends on Madrid's General Direction of Cultural Promotion. …

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