Magazine article The Spectator

Barometer

Magazine article The Spectator

Barometer

Article excerpt

Sloganeering

Do snappy manifesto titles help win elections? Some which led to victory:

'Let Us Face the Future' -- Labour 1945

'The New Britain' -- Labour 1964

'A Better Tomorrow' -- Conservative 1970

'Let Us Work Together: Labour's Way Out of the Mess' -- February 1974

'The 1979 Conservative Party General Election Manifesto'

'Because Britain Deserves Better' -- Labour 1997

And some which led to heavy defeats:

'Winston Churchill's Declaration of Policy

to the Electors' -- Conservative 1945

'Action Not Words: the New Conserv­ative Programme' -- 1966

'The New Hope for Britain' -- Labour 1983

'Britain Will Win With Labour' -- 1987

'You Can Only Be Sure With the Conservatives' -- 1997

A bunch of figures

The NFU wants flowers for sale to be labelled with origin. Some floral statistics:

-- We grow £82 million worth, import £666 million and export £23 million.

-- We import most from the Netherlands (£466 million), Kenya (£52 million) and Colombia (£35 million).

-- Britons buy an average £67 worth per year, compared with £243 per Norwegian.

-- We buy mostly tulips (47.9 per cent), daffodils (19.2) and gladioli

Source: NFU

The cost of caring

The Conservatives did a partial U-turn on social care plans. …

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