Magazine article Screen International

Online Revolution: Indieloop

Magazine article Screen International

Online Revolution: Indieloop

Article excerpt

Incubated through New York University's Cinema Research Institute and its Launchpad Accelerator for start-up ideas, IndieLoop seeks to apply the same peer-to-peer 'sharing economy' principles that made Airbnb a global phenomenon. Much like that couch-surfing service, IndieLoop is a trusted community marketplace for film-makers to find the right crew and affordable equipment. A key selling point is the ability for freelance film-makers to both brand themselves and share their portfolios of work.

An NYU graduate film-maker herself, co-founder Dagny Looper sees many parallels between film producers and entrepreneurs: "Both must charge forward in a single-minded belief that their product will find value in a seemingly saturated marketplace, often with no monetary payout unless they find large- scale success."

Now in beta-testing across the indie film community of New York, IndieLoop stumbled on a disconnect in the way that freelancers present their skills, particularly early on in their careers. …

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