Magazine article Screen International

Andrew Morgan: Fashioning a New Business Model

Magazine article Screen International

Andrew Morgan: Fashioning a New Business Model

Article excerpt

The filmmaker Andrew Morgan convinced Livia Firth (sustainability pioneer, founder of the Green Carpet Challenge, and wife of Colin Firth) to executive produce the eye-opening documentary The True Cost just by calling her office. "I just called her office and introduced myself. I said, 'I feel like I need to make this film.'"

"For a long time I wanted to make a film about global inequality and poverty and the role business plays a part in that," says the Los Angeles-based filmmaker. After Bangladesh's Rana Plaza garment factory tragedy in 2013, he thought the fashion world could be his lens into these global issues,- from exploitation of cheap labour to bloggers promoting disposable fashion to cotton farming issues and toxic chemicals used in fabric dyes.

He filmed in 25 cities in 13 countries, speaking to the likes of Stella McCartney.

Livia Firth is using her considerable influence to drum up attention for the now-finished film, but she wasn't heavy handed during production. …

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