Magazine article Screen International

Tim Davie, UKTI Sector Advisory Group Co-Chair

Magazine article Screen International

Tim Davie, UKTI Sector Advisory Group Co-Chair

Article excerpt

Why was UKTI's creative industries Sector Advisory Group formed?

For some time now a number of sectors have had a very clear story and we wanted to emulate that success.

We wanted to ensure the creative industries were well represented and had a place where industry and government could come together to form one agenda and speak with a powerful voice.

One particular challenge is that the creative industries cover a very diverse set of activities and it is often incredibly difficult to draw a line in terms of where the boundaries are.

We started offby debating some very basic things in terms of where the export numbers stopped and started. Without this whenever people started to talk about the creative sector it was very difficult to get a handle on what was happening and what the priorities were.

By combining we could bring together all of the excellent sector bodies to create one overarching narrative. This gave us more influence and the ability to drive more exports

We now have the Creative Industries council which is responsible for the overall narrative, while the Advisory Group has its eyes on the international market, export and inward investment.

It's chaired by myself and culture minister Ed Vaizey and includes sector bodies such as the Arts Council, RIBA, the CraftCouncil, British Fashion Council and PACT.

What are your aims?

We have three straightforward goals.

Frist we want to grow the level of service exports. In 2013 we did £17.9bn, up 34% over 4 years so this is already a success story - but we felt if you look at the speed of growth around the international market we could grow this to over £31bn by 2020.

Secondly we find that while many of the larger creative companies are naturally exporting and may need slightly less help, in many sectors the vast majority of creative industry businesses are small and yet to start to export.

We think that today there are about 7500 businesses exporting in the creative sector - we want to double that over the next five years.

We have found that some quite small interventions can be helpful. So initiatives like making sure smaller businesses understand who at UKTI to contact, what resource is available and getting to meet the right people at conferences can make a big difference. …

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