Magazine article Screen International

Event Cinema Revenue Grows 35%

Magazine article Screen International

Event Cinema Revenue Grows 35%

Article excerpt

Event cinema has recorded a 35.2% boost in revenues in the past two years, according to a new report into the sector by IHS Technology.

The total revenue of the sector reached nearly $300m in 2014. Event cinema is forecast to generate $1bn by 2019.

The figures are revealed in the second edition of the Event Cinema in European Cinemas report, the first of which was released in 2013.

It focuses on event cinema data collected by Rentrak for the first time, and examines the growth of this exhibition sector across several key markets: France, Italy, Netherlands, UK & Ireland, Brazil, Australia and New Zealand.

Initiated by the ECA (Event Cinema Association) in 2013, the first report examined the growth of the sector using data collected from ECA members themselves.

Since then, event cinema hits include Universal's Billy Elliot The Musical - Live, which became the first UK box-office number one for event cinema, taking $3. …

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