Magazine article Screen International

'Rise of the Krays' Hits Home for Signature

Magazine article Screen International

'Rise of the Krays' Hits Home for Signature

Article excerpt

UK gangster drama Rise Of The Krays is on course to break a home entertainment record for a direct-to-video production after selling more than 22,000 DVD and Blu-ray units in its first three days.

The Signature release is on course to become the first film in at least five years to go without a theatrical release and cross 40,000 unit sales in one week, according to Official Charts Company data.

According to distributor Signature the film has also registered the company's best performance on digital platforms to date.

Co-produced by West Ham Chairman, David Sullivan, The Rise Of The Krays charts the early years of the notorious East End gangsters, who are also the subject of upcoming biopic Legend, starring Tom Hardy.

The Zackary Adler-directed film stars Simon Cotton (The Monster) and Kevin Leslie (Soldier's Heart) as the eponymous brothers. …

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