Magazine article Screen International

TIFF 2015: Interview, Charlotte Mickie

Magazine article Screen International

TIFF 2015: Interview, Charlotte Mickie

Article excerpt

Charlotte Mickie and Hussain Amarshi had been talking for some time about setting up an international adjunct to Amarshi's widely respected Mongrel Media, and they finally took the plunge at Cannes in 2014. Mickie, a Canadian arthouse champion, had previously headed sales and held senior posts at Celluloid Dreams, Maximum Films and - most recently - eOne Films International. She had been looking for a place where she could continue to champion and serve bold voices.

The longtime friends talked it over and Mickie was appointed president of Mongrel International in May 2014, launching global sales on the Croisette for Aisling Walsh's romance Maudie, set to star Sally Hawkins and Ethan Hawke. In the ensuing 16 months, Mickie has deployed her smarts and connections to cultivate a stirring (and busy) roster.

"The slate is meant to represent a mix of higher-profile intelligent, adult movies with name cast and directors combined with discovered gems from new voices or alternative voices," Mickie says. "We're looking for great stories and characters and 'cinema', but above all we're searching for authenticity. We're looking for what's real even if it's completely fantastical like [Guy Maddin's] The Forbidden Room, has genre elements like Beeba Boys or it's a drama like The Daughter."

Theatre director Simon Stone's The Daughter, which has been programmed for both Venice and Toronto festivals, contains the quality that's of utmost importance to Mickie. "Emotional truth... Maybe I felt the movie was a bit of a coda for our mission when I pursued the acquisition," she says.

As a Canadian distributor, Amarshi has found success with the Sony Pictures Classics pipeline and, more recently, acquisitions such as Boyhood, Ex_Machina and Amy. "Hussain felt there would be interesting synchronicities between domestic and international divisions on the Canadian films with respect to the knowledge base, the acquisitions and the marketing," Mickie says.

"We've already seen that magic come into play with Beeba Boys and Maudie. On our non-Canadian films that we distribute in Canada, we're often adopting campaigns. On the Canadian films we create the campaign from scratch."

Toronto launches

Mongrel's Toronto slate is predictably eclectic. "It's a big market and we did very well last year," Mickie says of business at the festival, despite it not having an official market. "It's right up there with Cannes, Berlin and the AFM. It's probably a little bit better for showing finished films in the festival or festivals close by. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.