Magazine article Screen International

Online Revolution: Cinando

Magazine article Screen International

Online Revolution: Cinando

Article excerpt

Now in its 11th year of servicing film professionals on the international sales and distribution circuit, Cinando has more than 60,000 users - many of them courtesy of their registration with the Cannes Marché du Film and other partnered movie markets around the world. Available in three languages - English, Spanish and Chinese - Cinando is in a constant bid to keep up with marketplace shifts and demands.

"Because users are very often on the move when they need a contact, info on a film or even a screening time in a market, our technology now allows them to download the full database in their device. It was still inconceivable a few years ago to have data and photos of 60,000 people and 40,000 films stored in a mobile phone. For us it became possible two years ago," says executive director Jérome Paillard.

Other upgrades have included a feature allowing users to exchange data across different platforms, a white-label digital video library for festivals and a new website back office where users can manage their data using dashboards and reporting tools. …

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