Magazine article Screen International

Positive 'Women in Film' Stats in New PGA Toolkit

Magazine article Screen International

Positive 'Women in Film' Stats in New PGA Toolkit

Article excerpt

The groups are hoping to raise awareness "on the commercial viability of investing in female producers, directors, and female-driven storylines."

The statistics in the toolkit can be used when films are being pitched to demonstrate the profitability of female audiences and power of female creative talent.

"Market data regarding movies and television dramatically supports the fact that female-driven content is profitable, yet women working on both sides of the camera remain severely underrepresented," said Lydia Dean Pilcher (pictured), vp of motion pictures for the Producers Guild Of America and chair of the PGA Women's Impact Network.

"The toolkit will provide producers and directors pitching female-driven content with the proof they need to combat a prevalent resistance to female storytelling." Pilcher is a co-author of the toolkit and her producer credits include The Reluctant Fundamentalist, The Lunchbox and Cutie & The Boxer. …

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