Magazine article Screen International

'Hundred Regiments Offensive' Pulls Rank at China Box Office

Magazine article Screen International

'Hundred Regiments Offensive' Pulls Rank at China Box Office

Article excerpt

Produced by August First Film Studio and other state-owned entities, the film took second position at the China box office for the week August 24-30, grossing $22.84m in three days.

Terminator Genisys grossed $58.04m in its first full week, for a total of $84.88m after eight days.

According to figures on the widely-used Maoyan app, Hundred Regiments Offensive accounted for less than 10% of cinema bookings over the weekend, but pulled in almost 50% of the box office. On September 1, the film had 54.8% of the box office from just 11.6% of total bookings.

Meanwhile, Terminator Genisys accounted for nearly 30% of bookings but had only 15.5% of total box office.

Over the past few days, local industry execs and other netizens have started to question the figures on social media platforms such as WeChat and Weibo.

Pictures have also been circulating of ticket stubs printed with Hundred Regiments Offensive but with other film titles hastily hand-written over them.

Prominent bloggers say this suggests that cinemas are shifting box office takings away from Terminator Genisys and other titles and reassigning them to the patriotic movie. …

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