Magazine article Screen International

AAM Responds to VPF Claim

Magazine article Screen International

AAM Responds to VPF Claim

Article excerpt

Following Screen's report this week that UK exhibitor Picturehouse had ended payments of its Virtual Print Fee (VPF), the exhibitor and its digital integrator Arts Arts Alliance Media have moved to clarify their positions.

"While Picturehouse has recouped its equipment costs, we understand VPFs will continue to be payable for a further period until all other costs related to the scheme are recouped," a Picturehouse spokesperson has subsequently commented.

Picturehouse's integrator Arts Alliance Media, which was contacted ahead of the initial report, has subsequently told Screen:

"We can confirm that the VPF scheme in the UK is still ongoing and VPFs continue to be payable. Terms of the deal are confidential but we will be clarifying the situation directly with our distributor customers. …

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