Magazine article Screen International

'The Martian' Orbits $11.7M, Openers Lost in Space

Magazine article Screen International

'The Martian' Orbits $11.7M, Openers Lost in Space

Article excerpt

After five sessions The Martian is a week away from overtaking Gladiator's $187.7m to become Scott's biggest release in North America.

TWC's chef drama Burnt starring Bradley Cooper and Warner Bros' lobbying drama Our Brand Is Crisis with Sandra Bullock positioned in the run-up to release as a potential awards contenders misfired badly.

Burnt arrived at number six on $5m while Our Brand Is Crisis opened in eighth place on $3.2m as both studios misjudge the market catastrophically. The former opened on 3,003 venues and the latter in 2,202 for Bullock's lowest wide-release debut.

In an intriguing weekend for studios and exhibitors, Paramount opened Scouts Guide To The Zombie Apocalypse at number 12 on $1.8m from 1,509 venues.

The result is dismal and while it will have suffered considerably from an alienating 12 rating, damage is also attributable to the fact that many chains boycotted the release.

Scouts is the second film in two weekends to stem from Paramount's revenue-sharing pact with AMC Theatres and Cineplex Entertainment in Canada that will see digital roll-out follow 17 days after the theatre count drops below 300.

Last weekend the studio released Paranormal Activity: The Ghost Dimension on a franchise-low $8.1m from 1,656 and in its second session the film fell one place to number seven on $3.4m for $13.6m.

Paramount withdrew the horror from 126 sites for a 1,530 count and studio executives say they are watching consumer demand to decide when to activate the digital component.

China Lion opened The Witness on $194,736 from 40 and Alchemy released Gaspar Noé's Love in two sites on $29,301. …

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