Magazine article Screen International

DIFF: US Studios Eye Iranian Market

Magazine article Screen International

DIFF: US Studios Eye Iranian Market

Article excerpt

"Let's see what actually happens and the timeline but as far as I'm concerned Iran is a very important potential market of 80 million people.As soon as we're able to engage with the market, we will," Higginson told Screen.

"Will they let us in? That's for them to decide what they want to do. We're available. We want to be involved in that market and we want to communicate. Communication improves understanding and we want to do business there. I think it would be important for the development of film, both inside and outside of Iran, if we were engaged there. I don't see any downside."

Following a landmark framework deal this summer between Iran and the six world powers including Russia and the US, long-standing sanctions against Iran could be lifted as early as January.

The studio executive was speaking on the fringes of pan-Arab distributor Empire International's annual DIFF dinner on Thursday evening (Dec 10), a key date for all the region's distributors and exhibitors. …

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