Magazine article Screen International

Art House Convergence Opposes Screening Room

Magazine article Screen International

Art House Convergence Opposes Screening Room

Article excerpt

In the letter, Art House Convergence decried a plan that it said was "incongruous with the movie exhibition sector by devaluing the in-theatre experience and enabling increased piracy."

The letter did not attack the day-and-date model, however it warned of the "wildfire spread of pirated content, and consequently, a decline in overall film profitability through the cannibalization of theatrical revenue."

It went on: "The theatrical experience is unique and beneficial to maximizing profit for films. A theatrical release contributes to healthy ancillary revenue generation and thus cinema grosses must be protected from the potential erosion effect of piracy."

On Monday Ron Howard and Brian Grazer came out in suport of Screening Room. Their comments echoed those by JJ Abrams at SXSW and follow Sunday's remarks by Peter Jackson in support of Screening Room, a potential game-changer that would charge customers $50 for a 48-hour rental of a film on the day it opens in theatres.

"When we met Sean and Prem last year, it was clear Screening Room was the only solution that supports all stakeholders in the industry: exhibitors, studios and filmmakers," Howard and Grazer said in a statement. …

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