Magazine article Screen International

DIFF: MENA Rides Digital Wave

Magazine article Screen International

DIFF: MENA Rides Digital Wave

Article excerpt

Jayant Bhargava, PwC's head of digital media & entertainment, Middle East, said that spending on OTT services is estimated to grow by 98% in the Middle East & North Africa (MENA) region between 2015 and 2019, compared to 18% in North America.

Explaining trends that are shaping content industries globally, Bhargava added that three content ecosystems are emerging in parallel: "In addition to content created for traditional film and TV, we also have original content produced for digital platforms, such as House Of Cards, and amateur content on platforms like Youtube, which in terms of time being spent is significant, especially among the younger generation."

"Following these trends, all the major broadcasters are investing in all three areas," Bharagava continued. "That push is yet to arrive in the Middle East, but it's just around the corner."

Indeed, the MENA region should prove fertile ground for OTT and other digital services due its strong family demographic, which encourages media consumption at home, and the slow expansion of cinema networks, compared to other developing markets such as China.

Bhargava said the MENA region has already embraced the "snacking culture" evident in other parts of the world as viewership shifts to short form content and mobile devices. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.