Magazine article Screen International

US Briefs: CinemaCon Panel Discusses Senior Audiences

Magazine article Screen International

US Briefs: CinemaCon Panel Discusses Senior Audiences

Article excerpt

Roughly 69% of the audience for David O Russell's Joy in the US was aged 50 and over, while the demographic captured 70% of the audience for The Theory Of Everything.

The data came out of a CinemaCon panel on Wednesday called Movies For Grown-Ups: Films For An older, Loyal And Growing Theatre-Going Audience.

The session include a comment by Russ Collins of Art House Convergence that the group will cease advertising in newspapers later this year because "it's so ineffective" in the tech-savvy age.

* The US cinema advertising industry reported record revenues in 2015 of $716.4m, according to the Cinema Advertising Council. The result marked a 13.4% year-on-year climb from $631.9m and was announced at CinemaCon on Wednesday.

* Little Miss Sunshine co-directors Jonathan Dayton and Valerie Faris have begun production for Fox Searchlight on Battle Of the Sexes. Steve Carell and Emma Stone stars in the tale of the notorious tennis match that took place between Billie Jean King. The stellar cast includes Elisabeth Shue, Sarah Silverman, Alan Cumming, Andrea Riseborough and Bill Pullman.

* FilmRise has picked up North American rights to Sonia Kennebeck's drone warfare documentary National Bird. The film will receive its North American premiere this week at the Tribeca Film Festival, followed by a theatrical release in the autumn. …

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