Magazine article Screen International

UK Cinema Association Condemns Screening Room Proposal

Magazine article Screen International

UK Cinema Association Condemns Screening Room Proposal

Article excerpt

The UK Cinema Association has weighed in on the debate surrounding The Screening Room, the proposal for a $50 online day-and-date VOD service from Napster co-founder Sean Parker and music industry executive Prem Akkaraju.

The organisation released a statement saying that the idea represented a "massive risk to the future prosperity" of both the Association's members and the wider film industry.

It added that there was "no evidence to suggest that significant numbers of people are willing to pay £35 ($50) to watch even the biggest films at home on day of release", and that it was "difficult to envisage how this proposal... could do anything other than present an unprecedented opportunity for film piracy".

The statement went on to suggest that the proposal would "inevitably lead to a loss in overall income for the film industry".

The UKCA called for a "collaborative approach" to "development of new business models in the industry", saying that innovation should be made "through discussion between cinema operators, our partners in film distribution and those with realistic long term value-enhancing ideas, not those offering unsustainable alternatives."

The Screening Room proposal has divided the film industry. …

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