Magazine article Screen International

Napster Co-Founder's First-Run Film Service Draws Fire

Magazine article Screen International

Napster Co-Founder's First-Run Film Service Draws Fire

Article excerpt

The plan by the Napster co-founder and music industry executive Prem Akkaraju is to charge customers $50 for a 48-hour rental of a film on the day it opens in theatres.

Variety, which broke the story late last week, reported that access to the film would be via an anti-piracy box that costs $150 and said exhibitors might get as much as a $20 cut per film rental.

Despite reportedly being some way offfrom launch, The Screening Room has sparked controversy at a time when exhibition and distribution is coming under attack more than ever before from the likes of Netflix and Amazon Studios.

The average lag time between a theatrical release and home entertainment release currently runs at 90 days. According to Deadline Hollywood, AMC Theatres is in favour of the plan, which it is understood would target a demographic that rarely attends cinemas and as such is not attempting to diminish the existing film-goer base. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.