Magazine article Screen International

British Video Association Rebrands

Magazine article Screen International

British Video Association Rebrands

Article excerpt

The British Video Association (BVA) has rebranded to the British Association for Screen Entertainment (BASE) in a bid to cater to a wider breadth of the country's audio-visual industry.

While physical media still plays a vital role in the business, comprising 48% of the home entertainment market according to BASE, digital rental and sales continues to grow at a significant rate, rising 30.3% in the last year.

BASE aims to reflect that change, positioning the organisation in a way that gives it wider significance to the $3.28bn (£2.224bn) home entertainment industry.

As part of its new effort to cater to the digital market, BASE has aligned itself with the Industry Trust to work further to tackle copyright infringement by promoting IP awareness.

Liz Bales, who continues in her role as CEO under the new banner, commented: "Thanks to the explosion in digital services, the market is now a fully multichannel model, spanning physical, digital, ownership, rental and subscription. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.