Magazine article Screen International

eOne Appoints Head of UK Licensing

Magazine article Screen International

eOne Appoints Head of UK Licensing

Article excerpt

Entertainment One (eOne) has announced the appointment of Katie Rollings as head of UK licensing for eOne Family and eOne Licensing, effective September 13, 2016.

Based in eOne's London headquarters, Rollings will be responsible for all commercial activity for its licensed properties in the UK, including licensing, brand strategy, retail sales and retail marketing.

Leading a team of five licensing executives, Rollings is charged with spearheading the continued growth and expansion of the company's UK licensing programmes across its portfolio of family, lifestyle and film properties, with a strategic focus on Peppa Pig and PJ Masks.

Rollings will manage key alliances with UK licensees and retailers - identifying new licensing opportunities and retail channels - in addition to developing brand strategies and retail marketing initiatives to drive commercial growth in the market.

She joins the company with 20 years' experience working on leading preschool properties, including Thomas & Friends, Bob The Builder, Teletubbies and Chuggington. …

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