Magazine article Screen International

Parrot Analytics, All3media International Sign Pact

Magazine article Screen International

Parrot Analytics, All3media International Sign Pact

Article excerpt

UK-based distributor all3media International will use Parrot Analytics' data science to add forensic insight to its global TV licensing operation.

The distributor's brands include shows such Gogglebox, The Missing and Midsomer Murders.

Led by CEO Wared Seger (pictured), Parrot Analytics provides bespoke intelligence that measures demand for content on a country-by-country basis on streaming, social media, blogs and micro-blogging platforms, fan and critic rating sites, file-sharing sites and peer-to-peer protocols.

"We're delighted to be working with Parrot Analytics," said all3media International executive vice-president of commercial development Gary Woolf.

"Building our insight capability is a key part of our strategy for 2016 - Parrot's tools allow us to really explore viewer demand and potential opportunities in multiple markets. The access to look across a range of digital sources enhances the sophistication of the data offering - allowing us to look beyond actual performance ratings and into a space where we can unearth new markets for programming. …

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