Magazine article Screen International

Gisela Asimus-Minnbergh Hire Bolsters Lionsgate Unscripted TV Unit

Magazine article Screen International

Gisela Asimus-Minnbergh Hire Bolsters Lionsgate Unscripted TV Unit

Article excerpt

In the newly created role Asimus-Minnbergh will arrive in Cannes to sell Lionsgate's first broadcast network unscripted series, the survival competition show Kicking & Screaming.

The latest show from Fear Factor producer Matt Kunitz will air on FOX in January. Lionsgate retains all international format rights to the series.

Generally, Asimus-Minnbergh will be part of the team responsible for the global launch of the company's unscripted programming and format sales division.

She will be in charge of identifying new revenue streams and business opportunities for Lionsgate's slate of alternative programming as well as negotiating and closing format and programming deals across most European territories.

She reports to Lionsgate senior vice-president of alternative programming sales Ted Bookstaver. …

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