Magazine article Screen International

AMBI Classics Launches with 'Whale Rider'

Magazine article Screen International

AMBI Classics Launches with 'Whale Rider'

Article excerpt

The partners have hired Larry Greenberg to oversee the unit, kicking offwith Niko Caro's 2002 multiple award-winner Whale Rider (pictured). The executive recently served as vice-president of acquisitions and theatrical distribution for Momentum Pictures and Phase 4 Films.

AMBI Classics plans six releases in the first year, to come from either the Exclusive Media Group library acquisition or outside the company through third-party service deals.

The plan is for AMBI to fund distribution in 10-20 US markets on each film, with the potential for broader expansion if warranted.

Iervolino and Bacardi said on Monday they were committed to supporting each release with marketing, advertising and publicity akin to a new platform release. Whale Rider will launch in November in both restored digital and 35mm formats.

"Classics for us is a broad term," said Iervolino. "From AMBI, you will see older, critically acclaimed classics, cult-classics, modern classics, and generally popular films that struck a nerve with audiences and deserve to be seen again on the big screen. …

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