Magazine article Screen International

Olsberg Talks Up Film Industry Impact at TIFF Conference

Magazine article Screen International

Olsberg Talks Up Film Industry Impact at TIFF Conference

Article excerpt

Presenting on the first day of this year's TIFF industry conference, Jonathan Olsberg, chairman of London-based creative industries strategy consultancy Olsberg-SPI, has claimed that "film and TV dramas punch above every other creative industry" in terms of delivering economic benefits.

"There is substantial increased awareness of how the creative industries as a whole are delivering strong, rapid economic growth and contributing to productivity gains," Olsberg suggested, adding that "the core economic benefits delivered by the [film] sector have really come to the fore."

Presenting a new piece of research, Olsberg noted that one of the major findings was that "up to $1 for every $2 spent [on film and TV projects] impacts other creative industries". He referred to this as the "trickle across effect", saying that money spent on nurturing talent, screen tourism, building infrastructure and other investments was having a positive impact across the creative industries. …

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