Magazine article Screen International

IMAX, Marvel Television Strike 'Inhumans' Deal

Magazine article Screen International

IMAX, Marvel Television Strike 'Inhumans' Deal

Article excerpt

In an unprecedented arrangement, the large-screen pioneer will debut a version of the first two episodes of the upcoming ABC series from Marvel Television for two weeks in its worldwide theatres at the start of September 2017.

The deal marks the company's first foray as a financing participant in a TV pilot and series and is the first time a live-action television series will launch this way.

ABC, IMAX and Marvel Television intend to create a joint marketing and promotion plan for the series across their platforms, which would also be the first cross-platform marketing launch of a television series.

Marvel's The Inhumans is based on a race of superhumans first introduced in Marvel Comics by Stan Lee and Jack Kirby in 1965.

The series will explore the hitherto untold story of Black Bolt and the royal family and is being produced in conjunction with ABC Studios and will film entirely on IMAX digital cameras.

After the IMAX window, ABC will launch the weekly series next autumn with additional exclusive content that will be available only on the network.

"This unprecedented alliance represents a bold, innovative approach to launching great TV content for a worldwide audience," said Ben Sherwood, co-chairman, Disney Media Networks and president, Disney|ABC Television Group. …

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