Magazine article Screen International

Chinese Online Portal MEIFine Claims Quota Free Access

Magazine article Screen International

Chinese Online Portal MEIFine Claims Quota Free Access

Article excerpt

Startup Chinese online portal MEIFine is launching a digital distribution service, which it says will offer quota-free access to TV and VOD platforms across the country.

MEIFine founder Zhao Jian claims the digital hub will offer a real-time revenue-sharing system to US and other international content providers. Content will be distributed to IPTV, cable TV, OTT and VOD platforms, along with the FTXjoy network, which operates private screening rooms in karaoke parlours.

US-based Worldwide Business Team (WBT), headed by Steve Wang, and Craig Santy's Great Eastern International (GEI) have been appointed as exclusive agents to acquire foreign content for the platform.

Described as a government-private partnership, MEIFine has six unnamed private shareholders, which together hold 75% of the company, while state-owned Chengdu Audio & Visual Publishing is in the process of taking a 25% stake.

However, Chinese industry executives, including the major existing online platforms, say they haven't heard of the MEIFine digital distribution hub. …

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