Magazine article Screen International

A Third of UK Cinema Releases Grossed Less Than £10,000 in 2016

Magazine article Screen International

A Third of UK Cinema Releases Grossed Less Than £10,000 in 2016

Article excerpt

In 2016, almost a third of UK cinema releases grossed less than £10,000 during their theatrical runs.

The daunting statistic was revealed in the Film Distributors Association annual yearbook, published this week.

The report notes that while the UK is a large cinema territory in terms of box office receipts (the market generates 5% of the world's box office), challenges abound in light of high releasing costs.

"Conditions remain tough for UK independent film distributors; facing relatively low returns against high costs and, since 24 June [in reference to the Brexit referendum], a significantly weaker pound," commented FDA president Lord David Puttnam in his foreword to the report.

The yearbook confirms that 900 films were released in the UK in 2016, a figure initially anticipated by ComScore at the Screen Film Summit last year.

The number of films in cinemas leaves little room for titles to breakout.

"Older audiences, an important demographic, tend to take a little longer to find a new release; they are seldom to be found joining the crowds on opening night. Yet, with this plethora of titles, too many films find it well-nigh impossible to hold on to screens and their availability becomes very limited," noted Puttnam.

However, the £10,000 figure will also be tied to intentionally short releases by companies looking to trigger digital deals or fulfill other contract obligations.

The FDA's report also notes that 81% of UK releases in 2016 grossed less than £500,000. …

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