Magazine article Screen International

Menemsha's 'Dough' Hits $1M Milestone

Magazine article Screen International

Menemsha's 'Dough' Hits $1M Milestone

Article excerpt

Neil Friedman's Santa Monica-based distributor opened Dough in nine theatres in Florida on February 12 and kept the film exclusively in the state until it expanded nationwide on April 29.

The Menemsha chief is confident it will exceed $1m by some margin. "The film is booked in cinemas for new openings in not-yet-released locales for the remainder of the summer months and is still selling out shows at the cinemas it is presently playing," he said.

The comedy centres on the owner of an ailing Jewish bakery whose business flourishes when his young Muslim apprentice drops marijuana into the mixing dough. John Goldschmidt directed.

"These are troubling times we are living in today and everybody is looking to escape the every day realities of the world's problems," said the Menemsha chief, whose marketing team seized on opportunities presented by the film. …

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