Magazine article Screen International

Brazil Box Office Hits Record High in 2016

Magazine article Screen International

Brazil Box Office Hits Record High in 2016

Article excerpt

Brazil's box office is set to grow by 12.4% in 2016 from the previous year, reaching an all-time record of BRL$2.6b ($784.3m), according to Filme B, the company that tracks theatrical data in the country.

It will mark the 11th consecutive year of growth in the country, with this year boosted by local box-office phenomenon The Ten Commandments: The Movie [pictured] by Alexandre Avancini, a veteran TV director making his feature film debut.

The film adaptation of his own TV mini-series garnered 11.2 million admissions, surpassing Jose Padilha's Elite Squad: The Enemy Within (2010) to become the most sucessful Brazilian film of all time.

Produced by TV Record, a local broadcaster owned by Edir Macedo (who is also the founder of the controversial Pentecostal sect, the Universal Church of the Kingdom of God), The Ten Commandments: The Movie was the fourth highest-grossing film of 2016 in Brazil (up to December 18). …

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