Magazine article Screen International

IMAX Signs Biggest European Deal

Magazine article Screen International

IMAX Signs Biggest European Deal

Article excerpt

IMAX has signed a deal with AMC that will see 25 new IMAX theatres added to Odeon and Nordic Cinema Group venues in Europe, it was announced today (April 11).

A total of 10 IMAX systems will open in existing Odeon sites in UK/Ireland, Germany, Spain and Italy. The other locations have not yet been announced, but will be in western, southern and northern Europe.

5-10 of the new theatres are expected to be in the UK and 2-3 of the new IMAX sites could be ready by the end of 2017.

The deal is worth around £20m according to IMAX CEO Richard L. Gelfond.

The joint-revenue sharing agreement will increase the number of Odeon and Nordic IMAX theatres from 19 to 47 (three theatres have already been announced but are not yet open - in Olso, Bergamo and Berlin).

This deal will increase the total number of IMAX theatres in Europe to 217.

Gelfond said: "Europe is a region with tremendous long-term growth potential. Today we are further delivering on our promise to expand in this strategic market with the largest European deal in our history. …

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