Magazine article Screen International

Event Cinema Service Demand Film Expands to North America

Magazine article Screen International

Event Cinema Service Demand Film Expands to North America

Article excerpt

EXCLUSIVE: Australian cinema on demand service eyes half a billion audience.

Australian cinema on demand service Demand Film is expanding to North America, following launches in the UK, New Zealand and Ireland.

The ‘event cinema’ service allows users to create cinema events at agreed chains and independent cinemas and co-opt low attendance events by inviting people. The company describes itself as the ‘Airbnb of cinema’.

The North American launch will include the US and Canada, and it is now hoping to reach a potential audience of half a billion.

The company launched as Leap Frog Films four years ago, and created Demand Film in August 2016.

“From the get go we have imagined being in multiple markets,” said David Doepel, Demand Film Managing Director. …

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