Magazine article Screen International

Sony Backpedals on 'Clean Version' Initiative

Magazine article Screen International

Sony Backpedals on 'Clean Version' Initiative

Article excerpt

Hollywood filmmakers cry foul over sanitised release scheme.

A top Sony Pictures executive said on Wednesday (14) the studio will pull sanitised versions of its films from a digital initiative if the directors of those films disapprove.

The move follows an outcry by sections of Hollywood over the home entertainment Clean Version scheme that launched last week and bundles family-friendly versions of features with the original theatrical release on iTunes, VUDU, and FandangoNOW.

Twenty-four features covered by the proposal include 50 First Dates, Talladega Nights, Captain Phillips, Step Brothers, Elysium, and Goosebumps.

After Seth Rogen expressed alarm over the scheme and Judd Apatow tweeted his thoughts, Adam McKay said this week he was not aware the initiative included two of his films, Step Brothers and Talladega Nights. …

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