Magazine article Screen International

IMAX Now Have Serious Rivals in the 'Premium Large Format' Sector

Magazine article Screen International

IMAX Now Have Serious Rivals in the 'Premium Large Format' Sector

Article excerpt

The competition is fierce, with Dolby, Ymagis and exhibitors muscling in on the market.

Premium large format (PLF) is a growing part of the market, with well over 2,500 screens in place at the end of 2016, according to IHS Markit.

Exhibitors such as Vue (VueXtreme) and Odeon (iSense) have launched their own PLF brands so as to avoid paying overheads to market leader Imax (though the future of iSense must be in doubt given Imax’s $25. …

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